Branding is at the core of all the services that we offer
We have a passion for brand experience design. It’s a common misconception that branding ends at logo or identity design. We believe that the brand experience is part of an organization’s values, purpose, communications, actions, and environment.
Our brand engineers have been raised in the digital space and continue to grow. Each brand engineer takes on the role of a Personal Design Counselor during our internship process where we educate and become educated by talented young minds.
The branding process:
- Initial Consultation
- Brand Analysis and Research
- Brand Strategy and Insight Identification
- Brand Development
- Testing
- Implementation
Initial Consultation and Brand Analysis
Your brand is one of the most powerful resources in your organization. Depending on your goals and objectives, we assess your current branding situation and plan out the brand re-engineering process. Our strategists are able to define a project road map for both internal and external branding communications.
Brand Strategy and Insight Identification
You have identified your primary target market and understand their needs on behalf of your organization. Our brand engineers will position your brand towards your objectives. Branding realignment involves understanding your core demographic which is information your organization may or may not already have. Brand Position, Brand Integration, and Branding Structure; these are all elements in the Branding Experience Design process that take your brand above the clouds.
Brand Development
The Brand Development phase of the Branding Experience Design process is the meat between the buns. Your brand identity may need to be refined or matured. It is extremely important to have communication standards in place to ensure consistency within your brand message on all fronts. Lastly, it is important to be prepared for potential celebrations, events, or workplace adjustments through environment ideation. There is always room for growth and looking ahead toward additional brand avenues is vital.
Testing and Implementation
Prior to launch, it is important to take the Branding Experience for a test drive through user testing and focus groups. This information will allow us to find any potential avenues for additional success. It is important to demonstrate refinement in every step of the process leading to the launch.
We have a strong connection to social media and the power of digital marketing. Regardless of your organization’s size, an ongoing and consistent social media presence is a necessity. Phlint works with a variety of Social Media specialists across the US to provide our clients with five star service to back up their brand.
We invite you to contact us for a free consultation. Whether you run a small or local business or an expanding corporation, your values will be centered around your brand.