We believe in data. User Research is essential to understanding how the software will perform best. Data tells an important part of the story.
Data alone can't get us there. Intuition is an integral part of the creative design process. It's not just what gets us the extra mile, it gives us the right path and direction.
Intuition Factors Influence Design
There are four primary factors that we use to track influence from a user's intuitive behavior. We identify these factors for each use case and implement a creative approach that is proven with data. Learn more about Intuition Factors.